Although a trunk
show is an opportunity for clients to pre-order
ready-to-wear pieces before the collection arrives in store, it’s also an
opportunity for a designer to connect with their clientele. Making that connection
with clientele builds relationships that encourage later sales. In the article,
“Why
Altuzarra remains committed to
trunk shows” Joseph Altuzarra states “After working on the
collection and drawing and fittings, it’s probably the biggest thing that I
do,” he said. It allows him to deepen his relationship with important retailers
and gives him direct access to clients in all primary and many secondary
markets in the U.S., as well as abroad.” (Fashionista.com)
The
reason I think that this Lacoste trunk show is special and important is that it
looked more like a party then a show. There were people talking, interacting,
and looked like they were having a good time. Relationships were being
cultivated during this show and it didn’t come off as pretentious. I believe
that Altuzarra has the right idea about deepening relationships. It seemed as
though this trunk show was a good example of that.
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